Archive for the ‘ Demos ’ Category

Sample Image of the  ZamPlayer, used elsewhere on this site.

Sample Image of the
ZamPlayer, used elsewhere on this site.

What if the voice style a producer is listening for is actually Segment Number Five in my sixty-second Demo? What if the producer stops listening after Segment Number Three? Is a problem. …for BOTH of us!

Not anymore.

Enter VoiceZam, a new type of audio player created by my friend, Bob Merkel, and now in use on www.voices2go.com. It allows listeners to zero in on just the part of any demo they want, without having to play the demos in their original order. Like iTunes, it can start at Segment One and play through, or start anywhere else and skip around and/or repeat or go back, INSTANTLY. Short Segments or the whole demo can be downloaded just as easily.

The player is set at one default (changeable by you)…in my case: Commercial. But the drop-down menu reveals all the other demos on offer, from Narration to Character to Audiobooks and E-Learning. VoiceZam’s player lets me upload as many different categories as I want to show off, but lets the listener pick and choose ONLY what he/or/she is listening for.

Added bonus: I can label each Segment in each demo just the way I want, so as to better match the type of voice being searched for. And updating & swapping out segments is so easy, even I can do it.

Once you get the hang of the player, it’s tempting to click around and see what other “buried treasure” you might have missed listening the old fashioned way. That’s just what I’m hoping my potential clients will do.

Best of all, the player is built to play instantly on any device….well…any desktop, laptop, tablet, smartphone, dumbphone, or Dick Tracy Wrist Radio. Bob still isn’t sure it’ll show up on your old-style digital watch, though. There’s more to say about the player, but it’s being said much better on the VoiceZam.com website. Don’t even get me started on the feature that lets you track who’s listening in, and for which segments, and for how long!!!

On a personal note: Bob is a delight to work with, taking hands-on ownership of any question, any potential problem. In my own case, he even went into his software “baby” and created a player skin color to match my website theme…and later created a catagory in the drop-down so I could also show off my Audio Production skills to potential clients. Not only that, but recently, he took note of numerous complaints about the cost of the service. Did he do a Steve Jobs and say “take it or leave it”? No. He did a “Bob Merkel”, and cut the cost in half.

I don’t know about you, but that’s the kind of customer response a “warm & friendly voice” talent appreciates.

— over and out —

I understand.  People say you have a great voice.  They’re probably right.  You’ve practiced and practiced until you’re able to sound like all those great DJs you hear on the radio.  Or you’ve finally perfected your “Homer Simpson”.  Or maybe you’ve looked at all those quickie voiceover audition posts and can now sound like Morgan Freeman.  Time to make a demo and cash in, right?  Well…maybe.

Or – second scenario – you’ve been at this for years.  You know the ropes.  You’re a voiceover veteran and you know your own “cast of characters” inside out.  You’ll be able to wow ’em with that classic demo of yours until your voice changes with age.  Uhm…possibly.

 

Inigo_VO3

Finding and booking voice work is hard enough.  Even so, I marvel at my ability to make something hard…even harder.  Too often, I keep putting out what I know I’ve done well in the past…or a laboured imitation of what I think sells today…instead of focusing on something that’s actually in demand at the moment!  …and in a way that’s totally mine, something unavailable from anyone else (even Morgan Freeman, if it comes to that).

More often than not, I’m trying to sell refrigerators to Eskimos, or worse yet, trying to sell fake snow to someone who already has loads of the real thing available.

That embarassing point becomes even more ludicrous as I now notice I’ve had the benefit of plain advice practically handed to me, gift-wrapped!  More than once!  Just this week, a studio I’ve been happily associated with for years sent out a request for examples of specific types of voices, styles, and characters they’d been asked for by their clients.  I compared what they wanted to what I had on my on Commercial Demo.  By their list, I didn’t flunk out…but I was a lot further off than I want to be.  And I remember another studio asking for the same type of specific stuff a few years ago.  I didn’t follow up.  I guess I figured my “vintage ice cubes” would still sell well enough.

Maybe you’re smart enough to have figured this out on your own.  Good on ya.  If not, maybe it’s time to start thinking more about what the buyers are interested in buying…instead of what you’re interested in selling.

Guess what I’m going to be working on in the next few weeks.

— over and out —