This week I received news from my friend and client Rick Gregory at Bluestone Media that our ongoing work for Susan B. Komen for the Cure and its online breast cancer awareness program got some major recognition. Here’s the quote:
Our mobile site won…Best in show for the entire mobile site and a Silver award for the Breast Cancer 101 tool…The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from organizations such as AvatarLabs, Big Spaceship, Block Media, Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, Microsoft, MTV Networks, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, Yahoo! and many others.
Rick’s team at Bluestone creates the interactive material for the Komen websites, and for several years he has had me record and edit the voicetracks with talent, Nancy Stolfo-Corti and Yasmin Wurts Metivier.
As someone who’s lost a family member to breast cancer, it’s good to be part of such a project. And it’s even better to see that work recognized for excellence.
— over and out —